email marketing
We at aa4marketing provide email marketing service for these reasons:
- email marketing is a technique used by most businesses to enhance their relationship whith their clients
- email marketing allows business owners to communicate directly with their customers
- customer loyalty is encouraged through email marketing
- email marketing is one of the best ways of advertising and promoting deals and offers to consumers of our products and services
- the rate of return for an email campaign can always be tracked.
The advantages above all is that email marketing is huge for advertising and most businesses maintain communication links with their clients this way.
One important fact is that Email is known to out-rank online shopping and this is regardless of the 25% drop in revenue because of SPAM, and it also out-strips mail catalogue promotions by a factor of 4:1
If your business has not yet incorporated email marketing into its marketing strategy then we can help.
aa4marketing runs email campaigns to re-ignite your customer database as a service and even before we begin this process, we sign a mutual confidentiality and disclosure agreement to state that we are not and will not sell your client list to violate any trust issues with us, your business and your customers.
But in areas where trust becomes an issue, we will assist you to set up and automate your email marketing yourself.
Furthermore, and as our company policy, we do not sign on more than one client from a market or industry within a 20 mile radius.
How does aa4marketing carry-out email marketing?
Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.
- aa4marketing gathers information about you and your business and suggests promotions we believe you will be capable of delivering in order to get your telephone ringing again.
- If you do not already have an email list, we will develop a recepticle where your client lists will be gathered and funnelled to an email marketing database like AWEBER.
- We at aa4marketing have selected AWEBER as our preferred choice of email marketing management software.
- Including AWEBER, all email marketing softwares on the market have very good tutorials to help you find your way around their use and therefore you are not confined to our choice.
- We have professional staff whose main task is to design, craft and schedule emails to your clients by either offering advice, tips or promotions. We agree everything with you before we commence and you can request this service to be cancelled at anytime you want.
- We can either set your email marketing auto-responder sequence for you to manage yourself OR we can help you and show you all that is required in the initial stages for you to write, manage and schedule your auto-responder sequence all by yourself.
- Either way, we strongly encourage you to incorporate email marketing among your business arsenal.
Email Marketing is also called permission marketing and this was derived out of the regulations governing the sending of emails. Here, marketers use what is called a ‘double opt-in’ confirmation where the recipient agrees to accept emails from the sender. All your competitors are already using email marketing to continuously promote offers to their clients at a negligible cost to them.
market research
Market Research readily reveals what your competitors are doing to steal your clients.
Certainly we want you to gain competitive advantage over your competition because we want you to succeed.
We will survey the size of your market as a whole and try and identify how your company fits in. We then explore competition and match them with your realistic expectations.
The speed at which you will start seeing realistic and targetted results will depend on your budget and how badly you would like to dominate your immediate competition.
We believe in market research and we spend a majority of our time on it… Why?
Because we believe that carrying out research at the beginning of our consultation will eventually reveal the roadmap to a plan of action.
Previous market research analysis reveals that no two companies are the same, they vary in many respect.
We at aa4marketing will survery your competition, explore what they are doing differently to draw in their consumers. We use all available resources known in the modern day market research.
With keyword research, our approach is to identify which keywords and phrases people are presently searching for in relation to your market, and where the traffic is coming from?
Is traffic to your market segment coming from organic searches or paid searches or both. Please note that the keyword search tactics we employed as recently as last year is dead we are now targetting people and their behaviour not keywords although the value of the keyword plays an important role in our market research analysis.
How effective is your sales page, the page which sells your products and how do your customers get to this page? On a whole, we look at your squeeze page and your landing page and if required implement social networking features to draw in your clients.
Our emphasis is not in spending too much time and money creating a pretty website which just sits in space but where necessary to merge all the marketing tenets of the website in order to draw in the traffic.
THIS MAY NOT EVEN BE REQUIRED AND YOUR EXISTING SITE WILL JUST BE FINE.
All that may be required would be to survey your clients from your existing website. Our research always reveals to us our plan of action in sequential order.
- Have you claimed your Google Places?
- How easily accessible are you?
The above questions and MORE are the important issues in getting customers through your door and to get your customers phoning in for orders. Our efforts are directed, to a larger extent, towards your clients and not towards a shinny website with a telephone number and address.
Market Research is really what we rely on in identifying how we can achieve profitability with driving through your business module.
tracking ROI
Tracking ROI is paramount to the sustainability of any business.
Yet most businesses skip tracking ROI in relation to marketing and advertising Return on Investment activities within their company and even when they do, those conclusions are conjectural.
There is a belief that if you injecting capital into marketing and advertising you end up with a positive yield from your initial investments and although this is not always true, rate of return or return on investment is important and can now be tracked using basic tools on the market.
So how can we begin tracking ROI?
Our approach starts with the simple fact that all operational activities within the business create cost but before we throw money at them, we first proceed to get our house in order.
- Following our initial market research, we carry-out On Page and Off Page Search Engine Optimization. Increase back-links and rank the overall website for organic traffic.
- Which websites and web-pages are ranking high organically for your chosen niche of keywords? As a result, the websites which appear at the top of the search engines are your competitors and we model strategies to target what they are doing to rank higher in the search engines for organic traffic.
Here, the first stage towards effectively tracking ROI is complete.
Even though this takes time and will depend on your budget, when our work with SEO is complete, you can literally leave your website alone because your websites will somehow be super-glued to the top of the search engines and rank high for organically searched traffic. Also note that 80% of the people who search online do not leave the first page and this is where they spend their money, ON THE FIRST PAGE.
The main question is, do your landing pages quickly and directly answer the questions a searcher to your website is asking?
- The process of tracking ROI begins with your landing pages or squeeze pages and where necessary we replace your entire sales funnel whiles tracking ROI effects. There are many forms of free tracking tools we use for our initial gathering of tracking information. Tools for split testing, multivariate testing for different activities on your entire website. Set Goals within Google Analytics to track consumer reaction to related activities.
- Tracking ROI effects on all leads are carried out both manually and electronically. Tracking electronically into our management databases do reveal whether we are making effective use of the contact management database; whether we are making effective use of our leads; and what we are going to do about missed calls?
- Whiles tracking ROI on leads and lead generated calls, we can tell you exactly what percentage of leads were generated following a campaign.
- Tracking ROI can also reveal the Cost of Acquiring a new client and their Long Term Perceived Value (LTPV)
Marketing is a numbers game and tracking ROI effect of an activity within your business, and whether it made a profit or loss is paramount to to the overall sustainability of the business. More importantly, tracking and realising the return on investment of a marketing campaign is our ultimate goal.
Generally though, Return On Investment which is also called the Rate of Return, is calculated using these fundamental guidelines:
Return On Investment (Yield) =
the initial value of an investment (Vi) [minus] the final value of an investment (Vf) [divided by] the initial value of an investment (Vi)
The above is the underlining principle or guideline to follow for tracking ROI but you don’t have to know it. We use various tracking tools to analyse all the data we collect from the different marketing activities we inject into the business by tracking ROI on everything, for example:-
- the effect of social media on your business for example track Twitter followers and Facebook likes and their perceived value to your bottom-line
- the effect of email campaigns
- missed calls
- valuable period; the most valuable period for the business be it time, day, week, month, when the business is likely to double its returns
In general, we track everything, every headline, sales page, call to action; to mention a few activity because we know that every missed opportunity will eventually translate into missed revenue.
Not tracking ROI effects of capital injection into marketing and advertising is like shooting in the dark and you can be confident in the knowledge that your competitors are tracking ROI every activity within their business and particularly on their website.
seo
SEO is a measure of how well we are serving our audiences.
Building a shiny website which does nothing to pull in any natural or organic traffic is a meaningless effort, to say the least. The questions we need to be asking are the following:
- How will people find my website
- Which keywords describe your business activities
We use several SEO approaches to get you ranked very quickly and we highlight some of them here.
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On-Page and Off-Page SEO rank analysis
- Various techniques to boost your your back links
- Content syndication
- Paid Traffic
- Web 2.0 Properties
- Promoting your business with videos
The search engines use SEO to maintain ultimate relevancy for the searcher.
Relevancy in also feeds into what is also Bounce Rate. Bounce Rate informs the search engines whether visitors to your website are being served properly, and this is determined by the length of time they spend on any page before leaving.
Our Competition
Being realistic will eventually save on time and money. When we compete to rank on the first pages of the search engines, we primarily need to acknowledge the existence of our competition and how long they have been optimizing these keywords on their website to get them to the ranking they now enjoy.
SEO Suggestion
We suggest that all our clients use WordPress and this is because apart from WordPress being easy to install and use it is loved by the search engines. WordPress is without doubt the most innovative open source web development platform. WordPress can be managed by the user with very little training to carry-out updates without the need of a web-developer. WordPress uses plug-ins and themes. You upload a plug-in or theme in seconds to perform in seconds, tasks which in the past would require a competent web developer for a hefty sum of money and refreshments for all their hard work.
WordPress has millions of already tried and tested, free plug-ins and beautiful themes which can easily be used for FREE with millions still under development to help improve the existing ones.
Although they are free, only a handful of them require some form of donation to aid with the development and also to hold your conscience at ransom. The donations can be as little as $5 or if you wish, NOTHING at ALL.
So ask yourself why you would forgo this SEO ready platform and pay a web designer $5K to develop a website for your business when most of what we would need the website for is more than just a shiny pair of wheels.